The 2% Rule

Seth Godin, one of the marketing thought leaders of our time, has an interesting post today.  It’s called ‘Alienating the 2%‘.  Great food for thought.

Every time someone introduces something new, about 2% of followers will be really angry about it.  As Seth says,

If you have fans or followers or customers, no matter what you do, you’ll annoy or disappoint two percent of them. And you’ll probably hear a lot more from the unhappy 2% than from the delighted 98.

Here at the Healing Codes we are introducing a new site, a new look, a new membership, new features, dumping some old stuff and people are letting us know.  We have heard from people who really like the new site but the ones who don’t or can’t or won’t speak LOUDLY.

The 2% rule is not new but it’s timely to be reminded of it as we launch a lot of new features that will really benefit the 98% of our loyal followers.

What do you think about the 2% rule?  Let us know your thoughts by leaving a comment.  We will comment back to as many as we can.

And if you haven’t read anything by Seth Godin, check out his blog called, simply Seth’s Blog!


  1. I am registered but I can´t have access to any kind of link of cutting edge series and any time in the past when i have tried to enter the site request me to register againg.

    Blessing and make the new home page more working
    thantks for your kindly attention

  2. Please check the number, the numbers always tell us all the real history if we have far above 2 % is not the 2% rule may be other aspect like, real lack of improvement indeed. By the way, in the case of the new site. Why the cutting edge series are not been posible to hear when in the past were so common?

    Sorry for MY QUESTION, which may be reflecting that I am par of the 2% UNFOURTUNALLY.

    • Please read the post – this is what Seth Godin said – not us. We just posed the question.

      About The Cutting Edge – you do need to register for the FREE membership but why not? It’s free. Check this post to learn how to register.

  3. Seth Godin is one of the true thought leaders of our time. I have followed him for years and respect his work and many ideas. Some of which I put into practice for my business. He is a creative thinker.

    It seems to me that the real question is will the new website attract more clients? Also, will those clients be happier, feel better served, and become ambassadors for The Healing Codes? Will the 98%, if that is the percentage, grow in size and satisfaction?

    With what I have seen thus far, the answer for me is no. Time will tell.

    I very much want THC to be very successful. I have told two new people about the program today which is not unusual at all.

    I wish THC every success because it is useful for healing and success.

    • Thank you for your comment, Mike. I know you had a lot of trouble figuring out how to login the first time. Because of your feedback, we have changed the instructions to make it clearer how to login – so thank you for that. I hope you will continue to visit the site and watch the changes – they are and are going to be GREAT!